"I was very impressed with the books and assignments, as were my students. Based on students’ feedback this was one of the most helpful and memorable projects from the class."

Dr. Joshua Hernsberger

Assistant Professor – Management, Gordon Ford College of Business

A Good Business Plan ​is a Beautiful Thing

❝ I rarely come across any books, articles, or programs that I get excited about. I have to tell you that Don’s book, A Good Business Plan, is exceptional. He has laid the entire business plan process out in a detailed, easy to understand and easy to follow method. The book stays current by having links throughout the material. The links include relevant and interesting YouTube videos on such things as pricing, selling, “making something people love”, etc. Don has really done superior work here. Just my two cents.❞

Robert Kiemer, Professor, College of Business, Florida Institute of Technology


❝ I want to highly recommend you consider adopting his textbooks, “A Good Business Plan is a Beautiful Thing” and “Getting Under the Hood of an Annual Report.” Donald has an incredible ability to take very difficult, financial concepts and create an easy, simplistic, understandable approach to learning them. And he makes it enjoyable for the student. The information he provides in the instructional material makes it just as easy for the Instructor to prepare as well. I have used Donald’s material in the past and have found it to enhance the understanding of my students.  Reviewing his material is well worth the time and effort. ❞

Michael Winterhalter, Professor Business Management/Finance, Lanier Technical College


❝ Donald Bittar has one mission with “A Good Business Plan is a Beautiful Thing”: to help you run a better business.  By breaking the elements of business into simple sections, and systematizing the process of developing the business plan, Donald leads you to truly understand the underpinnings of the business, and find the weaknesses in your models and plans.  While this book may seem to be written for students, it is well worth reading the text and exercises even if you’re an established business. It will help you identify new opportunities. ❞      

 R. Flynn, International and Key Accounts Sales Manager, Johnson Outdoors, Inc. 


❝ I was very impressed with the books and assignments, as were my students. Based on students’ feedback this was one of the most helpful and memorable projects from the class. ❞   

Dr. Joshua Hernsberger, Assistant Professor – Management, Gordon Ford College of Business, Western Kentucky University

Results

Turn difficult financial concepts into easy and understandable

Systematizing the process of developing a business plan

Highly rated student feedback

Success Team